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BTS at the 2018 Billboard Music Awards.  Is M-Pop a massive burn, or just a lot of fume?

The cyberspace is a giant amplifier, making things seem like a bigger bargain than they really are. Even something like Kpop, which basically sucks.

Step into the correct echo chamber, and whatever you think is cool is instantly a million times cooler, with none of that pesky "perspective" getting in the way of that wet coating we call "reality".

In 2017, Grammy.com posted an article titled Why is Kpop'southward popularity exploding in the United States?. On May 29th, 2018, NPR published an article titled Kpop, Korean Popular Music, Hits No. 1 in the U.S., in response to BTS's new album hitting #1 on the Billboard 200 nautical chart. A few days later, The Guardian proclaimed English is no longer the default language of American pop. If you keep Twitter, barely a day goes by without a bunch of Kpop fans getting something trending.

Human being, Kpop must exist the biggest f—king thing in the United States right now, huh?

Well, here's that pesky "perspective" to make it the way. BTS's big hit "Faux Dear" hit #10 on Billboard 4 weeks agone. Impressive, right? A week afterwards it dropped below #40. 2 weeks after that?  Information technology's #71 and dropping similar thugs in a hammer fight in the South Korean thriller "Oldboy".

BTS' album, Love Yourself: Tear hit #one four weeks agone. This week it's #20, being beaten by Ed Sheeran's Divide, an album that's been on the charts for 67 weeks. Oh, and what'south #10 on the Hot 100 this calendar week? The 34 calendar week old Bebe Rexha/Florida Georgia Line Popular/Country crossover "Meant to Be".

For something considered "popular", these are pretty weak numbers. Consider how well (or really how poorly) something has to perform to make the pinnacle x on the Billboard Top 200 in this twenty-four hour period and age, when anthology sales are in the toilet and streaming is supreme.  We don't have all the data for the unabridged chart, merely nosotros do have what Billboard's willing to share, which is the top 10.

This week, we returned to the twelvemonth 1996 with Dave Matthews Ring (Aye, Dave Matthews Band) taking the #one album with just under 300,000 "equivalent albums" moved (this includes streams, they have an algorithm for how many streams equal an anthology "sale"). #10 was Shawn Mendes' most contempo anthology, notching 31,000 units. That's not a typo, simply 31,000 measly units.

So, nosotros tin just estimate that the number of units needed to attain #20 is probably quite a bit lower than 31,000.

Once more, Ed Sheeran'southward year-and-three-month-old album managed to bring in more equivalent albums than a make new BTS album.  I think this tells you all yous need to know virtually how truly popular Grand-Popular is in the US.  Perchance if their fans spent more time actually streaming the albums and less fourth dimension "stanning" their favorite boys on Twitter, that number would be higher.

Oh, and by the manner, if yous have a look at both the Hot 100 and Acme 200?  Yous might notice a significant lack of Kpop.  Over on the album chart I see:

• The Moana soundtrack at #72 (didn't that movie come out in 2016?)
• Zac Chocolate-brown Band's Greatest Hits So Far… at #77 (that must be an EP, right?)
• Taylor Swift'due south 1989 at #114 (her 2014 release)

As I fabricated it to #139 I found some other Kpop anthology: BTS's Love Yourself: Her. 2 spots upwardly at #137 by the fashion? Air conditioning/DC'due south Dorsum in Black. The other BTS album in this chart is being beaten by a classic rock album that came out nearly twoscore years ago, and in a week when none of their members even died.

You know what I didn't see though?

Daughter's Generation, EXO, BTOB, Blackpink, or Twice.  So where's this "Explosion"?  Seems more than like a pocket-sized bottle rocket going off during a massive fireworks display of North American pop and hip-hop.

"Kpop" isn't #1, a few hardcore, very mouthy fans have fabricated information technology seem like information technology is even though Kpop basically sucks.  They're the ones who are buying information technology and listening to it week 1, only regular music listeners aren't picking up the slack the next calendar week or the week after that like they exercise with all the aforementioned pop and hip-hop songs that stick around the charts for months.

Drake's "God's Plan" is STILL in the top x, and "Nice For What" is dorsum at #1. THAT is popularity, when people are withal listening to your music weeks, months later on it came out, and it continues to proceeds a new audition from more than casual listeners.

And don't remember for a second Billboard is "bias". Information technology's all just numbers. If Kanye can put out an album with very trivial hype (compared to his final album) and have every vocal chart on the Hot 100 (likely about entirely based on streams), it stands to reason that if K-Pop is then pop in the US, more songs would be charting. But they aren't, and the reason is unproblematic: because more people are listening to the other 100 songs on the nautical chart.

So, despite the Guardian's claims, I don't think Americans are going to have to take an Introduction to Korean grade to be able to listen to the radio any time soon.

There's no takeover, the Korean invasion is like the British Invasion if the Beatles showed up, the few hundred girls screaming at the drome were the only people who bought their music, everyone considered those girls weird nerds, and no other British bands e'er reached the aforementioned level of popularity as American groups.  In other words, it's basically the exact opposite of the British Invasion in every single style.

NOTE: Buckley at least understands that all the things he likes aren't actually popular, and never will be.

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Source: https://www.digitalmusicnews.com/2018/06/21/stop-pretending-k-pop-popular/